In-House Solutions

Inbound / Prospecting / Nurture

In-House Solutions

How do you entice someone to compare their existing software with something else?

In-House Solutions is the only Mastercam reseller in Canada. This means that if a machine shop isn’t already our customer they are using a competitive software. This campaign was created to challenge them to compare their existing solution with Mastercam.

Campaign includes printed cards to be mailed with a personalized letter by the sales person, cards to be dropped off in person, and an online ad driving them to a demo request form. We had this campaign connected in Sales Force (CRM) & Pardot (Marketing Automation) to allow the sales team to follow up quickly, to track effectiveness and to add interested parties to a nurture campaign.