Nedlaw

Rebranding

Nedlaw

One logo. Three looks.

Originally just a roofing company, Nedlaw added living roofs and living walls to their product line and wanted a fresh look to reflect all divisions. A logo with one look but three colour options highlighted each branch of their business simply and cleanly. This fresh look was then rolled out to their website, brochures, and advertising.

A memorable photoshoot in the sky resulted in a dynamic portfolio of images that were used through all their marketing materials. For those not familiar with living walls and roofs, seeing how familiar local companies have incorporated these features into their architecture helped potentials visualize how it might look for them.