Nedlaw

Advertising

Nedlaw

Tracking the effectiveness of print advertising.

Nedlaw was originally a roofing company, but recognizing an opportunity they expanded to include living roofs and living walls. These features are more than a beautiful talking point, they are scientifically designed as filtration systems. This was the core message we were to get across in a visually dynamic but beautiful way.

A unique URL was created to track responses to these print ads. A white paper behind a gateway was used to gather information on those who were interested and provide an opportunity to follow up and nurture the leads.