Tsubaki

Catalogues

Catalogue

Tsubaki

The evolution of the catalogue.

Print catalogues were once very popular and I have worked on many over the years. This involves organizing massive amounts of information, laying it out consistently, well and accurately, proofing and providing the final files to the printer.

Catalogues have not died, but most have moved online. This saves printing costs and allows companies to keep information up-to-date with quick and easy revisions. Some companies still require catalogues to be printed in much smaller quantities, and often provide PDF options in these cases. Tsubaki would produce catalogues based on the needs of an industry and target the messaging inside to the audience.